As we all know, it’s becoming harder and harder to ‘be seen’ on Facebook since this powerhouse platform has changed toward a pay-to-play version over the previous few decades. Facebook ads and paid options still remain an effective means to target your perfect client and expand the range of your important Facebook updates, although many consumers are significantly less than thrilled at the thought of having to cover this option. <–more!–>
On a more optimistic note, Facebook is always striving to bring the best to its users and has recently made some adjustments that really give businesses the advantage when it comes to reaching targeted consumers. Are you up on the most current Facebook Ad improvements? If you are not, you may be missing out on expanding your audience. Here’s what’s happening with one of the most popular social networking platforms.
Larger Ads – To some people, this may look to be a non-issue, but if you have something that you truly want customers to notice, you would like to go BIG. With that in mind, Facebook created the ideal column advertisements larger and bolder. This provides more value to your advertising campaign since it provides a better impression. Now you have more space to showcase the whole story for clients. Fewer ads on the page mean more focus on the ones which appear. Make the most of the area and create an attention-getting advertisement that will lead to a higher click-through pace. Upload your creative advertising on News Feed and the ideal column to be sure to achieve your intended audience.
More Frequent Feedback – Understand how your mother usually had to tell you something twice before you actually heard her? Since early August advertisers have been able to use one advertisement twice in the same moment. This is a switch from the preceding once daily cap. You can even insert ads twice every day from a webpage that a person isn’t linked to; again, a rise over the once-daily cap. If an individual has been connected to a page, the ads from that page may nevertheless be inserted into News Feed on as many as four occasions. That has not changed.
What this means for us is possible customers will see your ad twice a day. It doesn’t increase the number of ads to get the consumer; only the frequency of the same advertisement is viewed. Facebook is continually exploring paths to produce the Facebook experience better for consumers and businesses. These are just a few of the changes that were implemented recently.
Managing Ads on the Go: As of July 2014, advertisers have a new way to manage their own Facebook advertisements on the move with Ads Supervisor on mobile devices. Employing the Facebook (iOS, Android, and cellular site) programs, marketers can now:
- Pause or restart campaigns
- Edit budgets and programs
- View insights
- Respond to alarms
Promoted Posts are individual page articles that get additional paid reach in the News Feed among friends and fans of fans as a consequence of working with the page’s Promote button. It is easy to use, has great analytics, and allows the user to immediately pick and funding using a sliding scale.
Facebook advertising is the go-to approach for attracting new clients to your own studio. Unfortunately, making it work can mean a large investment with an agency or the frustration of trying to do it on your own. Looking for Facebook Ads for yoga studios or yoga studio web design? Visit Pixality for more information.