Among the most crucial elements of successful website design is copy – the content, the text of the website. While lots of men and women prefer to get a professional copywriter make the material, some prefer to write their own copy. If you are a do-it-yourselfer, here are a few suggestions for writing web copy that works.
Concentrate on readability. When people visit a website, they do not read. They scan. They immediately determine whether your website, blog article, or post is worth their time. Always bear this in mind when composing any type of web copy. See how all the body paragraphs in this article have headlines in bold? In less than 10 seconds, you are able to scan this post to find out if it provides useful information to you.
Keyword placement is crucial. Without going into too much detail, correct keyword usage enables search engines such as Google to put the most precise results in a search result. If you are a leadership consultant in new york, you would like to scatter those keywords throughout your web copy. But act naturally! If you use a lot of (a practice called”keyword stuffing”), Google will see your website as having less precious content, leading to lower position in searches.
Be interesting. This is a tough one. While no one is expecting your website to read like a Hemingway book, it is important to bring a little variety to your sentence structure and length. Run-on sentences are especially a problem because they contain too many ideas, forcing readers to listen for so long that they feel out of breath, which is not what we want in any respect. See what I mean?
Give them something to chew on. Ever been to a shop with half-stocked shelves? Your immediate response is,”Oh, they do not have anything .” The exact same is true of websites, particularly if Google is involved. (And Google is always involved.) The three paragraphs describing your services might be the best marketing copy ever written. If they are surrounded by a lot of white space, however, neither Google nor your guests will be impressed. Either add a bit more content or combine the content of a couple of related pages.
Read it out loud. I know, I know, it seems stupid-maybe even embarrassing-to read your writing out loud. It actually will make a positive difference in your writing style, however. Reading out loud becomes very important if you do not have a normal editor to weed out typos and grammatical mistakes.
If I were to sum up these suggestions in one sentence it would be this: Good web copy is simple and enjoyable to read. Needless to say, if this entire post consisted of that one sentence, it would not be a very helpful post. So let’s try this. Good web copy is easy to read, enjoyable, and enlightening. Hopefully this post lives up to that criteria-otherwise my advice and I will not have a lot of credibility in your eyes.