A website is an effective way to reach out to an audience looking for information online. It allows one to broadcast information to the public and also they have the capacity to get it 24/7 from anywhere on the planet. Websites also serve as channels of communication between the planet and the thing.
Schools need a site to reach out to current parents, potential parents, prospective and current staff, media, and a host of different people. A fantastic website (visually and functionally) may make a lasting impression and at precisely the same time, a bad one may result in frustrations.
Here are 10 tips to make sure that your school site provides a good experience for the audience:
First Tip: Host Your Own School Website With a Reliable Hosting Company
Always ensure your website is hosted with a trusted hosting company and is up 24/7. Do a little research on the hosting service provider before picking them. You should monitor your website for uptime using one of the many free tools available on the internet.
Second Tip: Make sure the Contact Form and Emails Work
I have observed this problem with a lot of Indian colleges and it in a way defeats the purpose of two-way communication between the customer and the faculty, yes I’m talking about the email listing on the website not working or the contact form on the site not functioning. Imagine you are looking at the school website at midnight (for whatever reason) and decide to take a query to the faculty, simply to find a bounce mail stating “email could not be delivered since the consumer has exceeded his quote limits” or “email couldn’t be delivered since the email id doesn’t exist”. Believe me, this is very common as schools don’t have anyone to deal with the emails they receive.
Please make sure your school does not do this error and your emails and contact forms work. Examine them periodically!
Third Tip: Ensure School Website Isn’t All Appears But is Search Engine Friendly As Well
Is your school website totally flash-based? There’s a big problem with that. Search engines, which are the drivers of web visitors don’t understand how to browse flash. Thus your website is a black box to them and probably won’t appear in their search results. Flash websites no doubt are visually appealing but a fantastic mixture of flash and HTML would provide it a balance by it being SEO friendly and visually attractive too.
Fourth Tip: Design and Create an Effective Home Page
Be sure the home page of your site makes it possible for users to get a glimpse at the main things about your college and allows them to select a navigation course to dig deeper.
Fifth Tip: Use Content Management Systems (CMS) to Manage Your Site Content
School websites have a lot of content upgrade requirements and a static HTML site is not ideally suited for this requirement. It’s best to have a CMS system-driven site that allows easy updates of the site content. This can make a different universe of difference for a lot of school websites out there that have outdated information on these. There are plenty of quality free CMS systems out there: Drupal, Joomla, WordPress, etc.
Sixth Tip: Make sure Ease of accessibility to Get Information
Make sure your contact information, phone, speech, address map, email, etc are well placed on the website for users to contact you conveniently.
Seventh Tip: Avoid Flash Intro Pages
Keep away from intro flash splash pages as they do no good but hurt you a lot. Splash pages mostly hide all the internal pages of the site from the search engines, leading to lower visibility of your site.
Eighth Tip: Use Multi-Level Drop Down Menu to Organize and Show Pages
If you have lots of pages on your school site, it may be worthwhile to make pull-down / drop-down menus to expose inner pages. This business offers a very stable drop-down menu creator which is not difficult to configure: opencube.com/
Ninth Tip: Use Quality Graphics and Brand Site Effectively
Ensure strong brand presence and quality images on your site to make a lasting impression. It may cost you a bit but always look for professional assistance with website creation.
Tenth Tip: Incorporate Social Media Characteristics on the School Website
Create the website social media-friendly by integrating Flickr (for photo gallery), social bookmarking tools, and a site on your site.
Foxbright offers website design and hosting for K-12 colleges, districts, and the educational organizations that encourage them. Visit them here for more information.
Our principal mission is to help school sites communicate better. To accomplish this, we unite a process-driven approach using our proprietary, education-focused content management alternative and highly skilled staff. The result is a dramatic advancement in the shape and function of school websites.
With Foxbright your site can seem better, communicate more successfully, and be put to its best use, fast and cost-effectively.